Client: Le Creuset, Serviceplan
In order to create extra buzz about the Le Creuset breakfast product range, Serviceplan had the idea to put a breakfast table in the heart of Antwerp and invite passers-by to join in and get a free breakfast. Our challenge? Make an online video about this activation that will make peoples’ mouth water.
So we did. How? First of all, we put the perfect table on the perfect spot. We invited people at the table, captured the atmosphere (thank God the weather was nice!) and wrote an ode to breakfast as a guide through the video.
The video was posted on the Le Creuset social media. In addition to the video, we created animated gifs featuring breakfast products which were posted on the Facebook page in September. We also wrote content for the breakfast edition of the lifestyle magazine of Le Creuset.