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Client: Samsung

Mobile, Exposition, Campaign, Design

The Samsung Ultratouch is a mobile phone with an 8 megapixel high quality digital camera. Is there a better way to show this than to hold a photo expo with pictures taken only by a mobile phone?

The first ever mobilography expo was born and held at the FoMu in Antwerp. Over a thousand people came to the opening night. Many more visited the expo ‘Blue & Friends’. All people were invited through social networks and word of mouth.

The photographers themselves were young talented people discovered on Flickr. They worked for two months on their projects which led to extraordinary results.

The expo was an original campaign to promote Samsung and its range of smartphones with qualitative digital cameras. Say fromage!

Nice to know: The work ‘Hem en haar’ (see below - Him and Hair) was selected by the Canvas Collection and later exposed at the Bozar Museum in Brussels.

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