Client: I Love Techno / Livenation
We designed the visual identity for I Love Techno 2012. For 2013 we went a step further. We ditched the five color scheme and kept the color that is truly essential to ILT: red. Also it was about time to give ILT back to the people, so the ILT crowd became the heart of the campaign. All the images we used were shot during ILT 2012.