Client: Gonzales/Serviceplan, Media Marketing
Cut the crap. As a brand, you should know you can’t fool young people. They have an online network that helps them find what they need, whenever they need it. They’re often miles ahead of us. That’s why we decided to give them the floor on the event we hosted together with Égérie Research and Media Marketing on the topic 'youth marketing'.
We made a short documentary about 5 youngsters who talked about their way of living, their expectations, social media, entertainment and brands. The documentary was interspersed with in-depth research insights from Égérie Research.
#YOUNGSTERS, media inspiration by Mediaplus