According to Coca-Cola, 55% of Belgians don’t know Coca-Cola Zero is sugar free. That’s why the soda brand renamed it to Coca-Cola Zero Sugar. To reinforce the ‘zero sugar’ brand message, Coca-Cola asked us to create social content for multiple social media channels.
Our idea? For every 0% sugar there’s 100% of something else (passion, bikini time, rock n’ roll …) Every post was linked to a current event like the summer festivals, hot weather, world beard day and so on. Visually, we altered static images with animated gifs and Coca-Cola’s ‘Thirstygrams’.