Coca-Cola had the idea to support their “Choose happiness” campaign with a local market stunt. With the insight ‘happiness starts with a smile’, we created the Coca-Cola laughmob concept.
In order to have the biggest impact, it was our mission to make people laugh in an environment where they rarely smile. We choose the metro to do so. Watch the video to see how we turned subway faces into smiling ones!
The results on social media were mind-blowing: