Client: Amnesty International Vlaanderen
Every December, Amnesty International organizes a global letter-writing campaign to write injustice out of the world. In Belgium, this campaign is called the ‘Schrijfmarathon’.
Under the umbrella of the Schrijfmarathon, we created and produced a cinema ad to convince people in theaters to starting writing for rights.
The 20” video shows the story of Shawkan, an Egyptian photojournalist who has endured more than 1000 days in prison just for doing his job.
Is his ‘release date’ coming soon? It’s up to you!